Generative AI has become an unmissable tool for creating content quickly: visuals, mockups, marketing documents, reports, presentations... The possibilities are endless. But one detail can easily reveal the origin of your creations: metadata.
This is where an often overlooked but essential feature comes in: removing metadata for shared files. PDFsmart.com explains why, who this is for, and how to do it easily.
Metadata: invisible details that reveal too much
When you export a file generated by AI, whether it's an image, a PDF or a hybrid document, it often contains automatic metadata.
This metadata may include:
- the name of the software used (e.g. ChatGPT, Gemini, Claude, Midjourney or Grok)
- the default author (often ‘OpenAI’, ‘Anthropic’ or ‘Anonymous’)
- precise timestamps
- sometimes internal tags related to AI
These details can be easily read with free tools. A client, partner or competitor may therefore discover that the document was not 100% handmade. Even if the result is high quality, this can affect your credibility, your professional image or raise intellectual property issues.
Who has an interest in cleaning up this metadata?
Content creators and agencies
Do you produce visuals for social media or print on a regular basis? If you use Midjourney, Runway or Gemini Canvas to save time, you may not want the client to see ‘AI Generated’ or something similar in the file properties.
Freelancers and consultants
A quote, report or presentation generated or enhanced by AI can happen (and that's OK). But leaving it visible in the metadata can give the impression of being ‘sloppy’ or ‘not 100% professional’.
Marketing & communication teams
Do you generate brochures, slogans or PDFs with ChatGPT or Canva? Removing metadata allows you to regain control over the narrative and prevent technical traceability from breaking the illusion of customised work.
How can you easily remove metadata from your file?
That's precisely why PDFSmart has developed a new feature for our online PDF editor. With just one click, you can now:
- Remove all visible and hidden metadata from a document
- Download a clean file with no AI markings
- Gain credibility, professionalism and brand consistency
Good to know: With PDFSmart, there's no need to use complicated software: everything is done directly in your browser in just a few clicks
AI is an incredible productivity tool, but it shouldn't let you down when it comes to delivering or publishing your creations. Removing metadata is a simple but necessary step to control your reputation and preserve the perceived value of your work.
Try PDFSmart's metadata removal tool now and stay in control of your PDF files.